Saffy’s
Role: Graphic Designer
Contributions: Concept Development, Logo Development, Menu Design
Studio: LFNCO (Collaborative Project)
Year: 2022
Saffy’s is a Los Angeles restaurant whose visual identity draws from Egyptian and Israeli influences, layered with Art Deco details and references to the owners’ personal histories.
Developed by LFNCO, the identity extends throughout the space through custom typography, packaging, illustrations, hidden paintings, and gilded signage, creating a visual language that feels both expressive and deeply connected to the restaurant’s character.
Developed by LFNCO, the identity extends throughout the space through custom typography, packaging, illustrations, hidden paintings, and gilded signage, creating a visual language that feels both expressive and deeply connected to the restaurant’s character.
Iterative Health
Role: Graphic Designer
Disciplines: Brand Identity, Visual Design, Digital Design
Studio: Pineapple Studio
Year: 2023
IIterative Health is a healthcare technology company developing AI-powered tools to improve early disease detection and patient care.
Working with Pineapple Studio, the brand underwent a strategic refresh to better reflect its expanding mission and impact. Formerly known as Iterative Scopes, the company evolved into Iterative Health, supported by a new brand strategy, messaging platform, and visual identity that communicates innovation, precision, and a more human approach to healthcare.
Working with Pineapple Studio, the brand underwent a strategic refresh to better reflect its expanding mission and impact. Formerly known as Iterative Scopes, the company evolved into Iterative Health, supported by a new brand strategy, messaging platform, and visual identity that communicates innovation, precision, and a more human approach to healthcare.
