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Museum of Latin American Art (MOLAA) Brand Identity, Rebranding, Spatial Design
ArtCenter College of Design
2019

The Museum of Latin American Art (MOLAA) is dedicated to expanding knowledge and appreciation of modern and contemporary Latin American art through its collection, groundbreaking exhibitions, and cultural events. MOLAA needed a flexible system that would support all of its initiatives while still celebrating its diversity and unique spirit. Colorful textiles in hispanic culture inspired a vibrant palette lending bold and fun energy to the brand.



The letterhead system drives the brand by strategically using the shapes found within the logo as decorative elements. Tickets for the museum showcase how the bold and playful color palette can be used and complemented by the tone of the subdued paper to convey the feeling of sophistication. Signage for museum events and workshops. The shape language from the identity is used in various ways from entrance stickers, wayfinding, and merch elements found in the museum store. A series of museum posters using the full spectrum of the system. We see the recognizable shapes found in the logo, the vibrant colors inspired by the textiles found in Latino culture, and the friendly typography. Featured artists’ booklet Web design is consistent with print. Playful, bold and sophisticated.




Monkey Hotel

Brand Identity, Art Direction, Hospitality Design
ArtCenter College of Design
2020

The Monkey Tree Hotel was established during the golden age of Mid-century modern design in Palm Springs. Since its inception, the hotel’s many owners have slowly strayed away from its essence. With such a rich history in vintage design, I wanted to reinvigorate the core values of the hotel in a playful and exciting way, while still maintaining its rooted connection to the era of its creation. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system.


The logo mark was inspired by the architectural patterns I found at the Hotel itself, making a deeper connection to the physical location. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system. The identity was applied through different mediums and throughout the hotel to bring a sense of playfulness and uniqueness to the brand. The logo mark expanded the brand in various forms. The range between the logo itself and the illustrations create a space of comfort for those with high level taste to the less serious crowds.

Poster︎︎︎

Posters Lookbook Website User Experience




VRS: Degenerate Art

Editorial Design
2018

VRS: Degenerate Art from the 1930s is an exhibition that focuses on the term adopted by the Nazi Party in Germany in an attempt to ridicule and embarrass the modern artists of the time. This book was an opportunity to celebrate the art, voices and social movement that came from an oppressive and dark time in European art history. Throughout my research, the idea of an artist going against the natural order of things inspired my layout to communicate rebellion throughout the layout design. Effectively I was inspired to break the grid, shift photographs and disrupt the order of the columns to embody the spirit of breaking free.


The book reads as a system using typography for the main sections to represent the idea of constriction. The book contains a chronological timeline of the events throughout that period of time. Images are being used to break the orderly system of the columns with text to represent rebellion by going against the status quo.


San Francisco Ballet

Brand Identity, Rebrand
ArtCenter College of Design
2019

The San Francisco Ballet is America’s oldest professional ballet company and one of the three largest ballet companies in the United States. Being such an innovative and dynamic organization, the existing identity seemed static and conservative. Aside from the rebrand, I also wanted to attract a broader demographic of people outside of the core dance community. The rebrand mirrors the essence of movement found on stage and evokes aspects of motion and depth through typography.


The poster series consist of two different concepts. One being an event poster to showcase each individual program and the other showcasing the full range of events happening for the season. Final logo with the signature orange influenced by the Golden Gate Bridge. The change in letter weights was done to mirror the flexibility of the dancers and their movements. The letterhead system shows how you can still accent detailed typography with a minimal color palette. Membership cards Spactial design and wayfinding Website

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