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Karla Aguirre is a multidisciplinary visual designer based in Los Angeles, working across brand identity, digital design, and art direction.

Her work brings together concept, visual storytelling, and a curiosity for how ideas take shape across different mediums.

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Museum of Latin American Art (MOLAA)


Role: Graphic Designer
Disciplines: Brand Identity, Concept Development, Spatial Design
Project Type: Conceptual Rebrand (Student Project)
Institution: ArtCenter College of Design
Year: 2019
The Museum of Latin American Art (MOLAA) is dedicated to celebrating modern and contemporary Latin American art through exhibitions, education, and cultural programming.

Developed as a conceptual rebranding project at ArtCenter College of Design, this exploration reimagines MOLAA’s visual identity through a bold, flexible design system inspired by the colors, forms, and expressive qualities of Latin American art. The proposed identity extends across typography, print, and environmental applications, creating a contemporary visual language that reflects the museum’s cultural energy.

The letterhead system extends the visual identity through geometric forms derived from the logo, creating a cohesive and recognizable language across stationery applications. A vibrant color palette brings a playful contrast to the understated paper stock, balancing bold graphic elements with a refined, tactile quality. Signage for museum events and workshops. The identity’s geometric language extends across environmental graphics, wayfinding, and merchandise, creating a cohesive visual experience throughout the museum. A series of exhibition posters brings together bold geometric forms, expressive typography, and a vibrant color palette inspired by Latin American textiles. Each composition explores the flexibility of the visual system while maintaining a recognizable identity. Featured artists’ booklet The website extends the visual identity into a digital experience, bringing together expressive typography, bold color, and a clean editorial layout. The design creates a cohesive visual language across print and digital applications.


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