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Museum of Latin American Art (MOLAA) Brand Identity, Rebranding, Spatial Design
ArtCenter College of Design
2019

The Museum of Latin American Art (MOLAA) is dedicated to expanding knowledge and appreciation of modern and contemporary Latin American art through its collection, groundbreaking exhibitions, and cultural events. MOLAA needed a flexible system that would support all of its initiatives while still celebrating its diversity and unique spirit. Colorful textiles in hispanic culture inspired a vibrant palette lending bold and fun energy to the brand.



The letterhead system drives the brand by strategically using the shapes found within the logo as decorative elements. Tickets for the museum showcase how the bold and playful color palette can be used and complemented by the tone of the subdued paper to convey the feeling of sophistication. Signage for museum events and workshops. The shape language from the identity is used in various ways from entrance stickers, wayfinding, and merch elements found in the museum store. A series of museum posters using the full spectrum of the system. We see the recognizable shapes found in the logo, the vibrant colors inspired by the textiles found in Latino culture, and the friendly typography. Featured artists’ booklet Web design is consistent with print. Playful, bold and sophisticated.


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