Branding is not just identity, it’s experience. I approach design as a practice of noticing. Translating vision into visual systems that feel cohesive, intentional, and alive. Currently working as an in-house designer in Los Angeles, CA.


-Visual Identity
-Art Direction
-Content Direction



CONTACT











Obvious Ideas


Website Design, Product Design
Studio: Pineapple SF
2022
As entrepreneurs, product designers, and company operators, Obvious has helped grow household names like Apple, Twitter, and Patagonia. As investors, they have helped build world-positive category disruptors like Beyond Meat, Proterra, and Diamond Foundry. They are on a mission to support purpose-driven entrepreneurs.

With the Pineapple team, we worked with Obvious to develop the Obvious blog site called “Obvious Ideas.” Developed to support long-form editorials, podcasts, and videos, this site has allowed them to attract and keep visitors engaged in their thought leadership content.








  [ PT ]