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Karla Aguirre is a multidisciplinary visual designer based in Los Angeles, working across brand identity, digital design, and art direction.

Her work brings together concept, visual storytelling, and a curiosity for how ideas take shape across different mediums.

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Monkey Hotel


Role: Graphic Designer
Disciplines: Brand Identity, Art Direction, Hospitality Design
Project Type: Conceptual Rebrand (Student Project)
Institution: ArtCenter College of Design
Year: 2020
Inspired by the golden age of midcentury modern design in Palm Springs, this conceptual rebrand of the Monkey Tree Hotel explores the intersection of desert nostalgia and contemporary hospitality.

Created at ArtCenter College of Design, the identity draws from the hotel's distinctive architecture, playful character, and vintage charm. Through architectural forms, understated typography, and thoughtful environmental details, the project reimagines the hotel as a welcoming retreat that celebrates its past while embracing a fresh perspective.

The logo draws from the hotel's architectural patterns, translating elements of the physical space into a distinctive mark that connects the identity to its surroundings. Warm desert tones, geometric patterns, and playful graphic details bring the hotel's personality into everyday touchpoints. From stationery to guest-facing materials, each application balances midcentury nostalgia with a fresh, contemporary sensibility. The identity carries through a range of hotel touchpoints, bringing together playful graphics, warm colors, and subtle details that give each interaction its own character. From custom bath amenities and embroidered linens to printed guest materials, the identity becomes part of the everyday hotel experience. A balance of playful illustration, understated typography, and thoughtful details creates a sense of warmth and personality throughout the space.

Posters Lookbook Website User Experience


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