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Branding is not just identity, it’s experience. I approach design as a practice of noticing. Translating vision into visual systems that feel cohesive, intentional, and alive. Currently working as an in-house designer in Los Angeles, CA.


-Visual Identity
-Art Direction
-Content Direction


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Monkey Hotel


Brand Identity, Art Direction, Hospitality Design

ArtCenter College of Design
2020
The Monkey Tree Hotel was established during the golden age of Mid-century modern design in Palm Springs. Since its inception, the hotel’s many owners have slowly strayed away from its essence. With such a rich history in vintage design, I wanted to reinvigorate the core values of the hotel in a playful and exciting way, while still maintaining its rooted connection to the era of its creation. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system.

The logo mark was inspired by the architectural patterns I found at the Hotel itself, making a deeper connection to the physical location. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system. The identity was applied through different mediums and throughout the hotel to bring a sense of playfulness and uniqueness to the brand. The logo mark expanded the brand in various forms. The range between the logo itself and the illustrations create a space of comfort for those with high level taste to the less serious crowds.

Posters Lookbook Website User Experience


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