︎


Monkey Hotel

Brand Identity, Art Direction, Hospitality Design
ArtCenter College of Design
2020

The Monkey Tree Hotel was established during the golden age of Mid-century modern design in Palm Springs. Since its inception, the hotel’s many owners have slowly strayed away from its essence. With such a rich history in vintage design, I wanted to reinvigorate the core values of the hotel in a playful and exciting way, while still maintaining its rooted connection to the era of its creation. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system.


The logo mark was inspired by the architectural patterns I found at the Hotel itself, making a deeper connection to the physical location. Combining desert retro with a touch of contemporary fun, this new identity rejuvenates the visitor through a lively and responsive branding system. The identity was applied through different mediums and throughout the hotel to bring a sense of playfulness and uniqueness to the brand. The logo mark expanded the brand in various forms. The range between the logo itself and the illustrations create a space of comfort for those with high level taste to the less serious crowds.

Poster︎︎︎

Posters Lookbook Website User Experience


©2016-2025
(PDT)