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Branding is not just identity, it’s experience. I approach design as a practice of noticing. Translating vision into visual systems that feel cohesive, intentional, and alive. Currently working as an in-house designer in Los Angeles, CA.


-Visual Identity
-Art Direction
-Content Direction


CONTACT


Saffy’s


Brand Identity, Hospitality Design
Studio: LFNCO
2022
Saffy's concept draws from Ori and Genevieve's broad Middle Eastern perspective — including Egyptian and Israeli influences found in paintings hidden within the space. The brand designs merge these influences with the art deco lines of the building. Custom typography, packaging, illustrations, hidden paintings and gilded exterior signage adorn the space.






  [ PT ]