Branding is not just identity, it’s experience. I approach design as a practice of noticing. Translating vision into visual systems that feel cohesive, intentional, and alive. Currently working as an in-house designer in Los Angeles, CA.


-Visual Identity
-Art Direction
-Content Direction



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L’AVANT


Brand Identity, Packaging Design
Freelance
2021

L’Avant is a line of sustainable, skin-soothing cleaning products. To resonate with their audience and communicate their ethos, they needed to extend their already detailed identity with eco-conscious refill packaging.

They asked me to design and illustrate their line of refillable bags. The packaging was paired with sophisticated typography and a modern minimalist aesthetic with touches of gold foil and texture that communicate the ultimate consideration.


  [ PT ]