Karla Aguirre is a multidisciplinary visual designer based in Los Angeles, working across brand identity, digital design, and art direction.

Her work brings together concept, visual storytelling, and a curiosity for how ideas take shape across different mediums.

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LATHER
Campaigns & Digital Design


Role: Campaign Design, Digital Design, Email Design
Company: LATHER
Year: 2025–present
Campaign and digital design for LATHER, spanning seasonal promotions, product launches, and editorial storytelling. Each campaign combines typography, imagery, and modular layouts to create cohesive visual experiences across the brand's digital channels.

Note: Select campaigns incorporate AI-assisted imagery as part of the creative process. AI-generated content is disclosed where applicable.


Modular Email Design

Developed and maintained a flexible, modular email design system, creating reusable layouts for product launches, seasonal campaigns, and editorial content. Each email is thoughtfully customized through composition, typography, imagery, and content hierarchy, allowing for creative variation while maintaining brand consistency.






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