Branding is not just identity, it’s experience. I approach design as a practice of noticing. Translating vision into visual systems that feel cohesive, intentional, and alive. Currently working as an in-house designer in Los Angeles, CA.


-Visual Identity
-Art Direction
-Content Direction



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LATHER CAMPAIGNS


Digital Marketing, Brand Curation
Studio: LATHER INC
2025-2026
Developed seasonal marketing campaigns with fresh visual direction to support evolving brand and sales goals.

< * > Select campaigns incorporate AI-assisted tools as part of the creative process, with all AI-generated content clearly disclosed.








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